Weekend Wearables

Brunch casuals, bridal shower styles, and everything in between. Get ready to weekend, and weekend in style, with our bright new summer collection. We're big into button downs, off-the-shoulders, and dainty florals this season, with looks as comfy as they are lovely. We're also introducing Momni denim, with the softest, coziest jeans you ever did… Continue reading Weekend Wearables

The Importance of Shopping Small

Despite the "Dirty Duval" identity, we can all admit to be proud to be a part of the Jacksonville community. We're made up of all sorts of people, all sorts of places, and all sorts of entrepreneurs. We survive the heat and the hurricanes not just because we coexist, but because we support one another.… Continue reading The Importance of Shopping Small

Old T-Shirts, New Beginnings, & Great Women

  Rethreaded is a social entrepreneurship nestled in downtown Jacksonville that employs and trains survivors of the sex trade to sew artisan gifts and jewelry made from upcycled t-shirts. The company started,┬álike most important things do, as a small idea in the mind of someone looking to create great change. Owner Kristin Keen first started… Continue reading Old T-Shirts, New Beginnings, & Great Women